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BODY POSITIVE SWIMWEAR

A mini-roundup (+ coupon codes!) of the brands behind this season's most body positive swimwear campaigns.

 

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body positive swimwear | Wild & Precious

Oh my God, what if you wake up some day, and you’re 65, or 75… and you didn’t go swimming in warm pools and oceans all those years because your thighs were jiggly and you had a nice big comfortable tummy; or you were just so strung out on perfectionism and people-pleasing that you forgot to have a big juicy creative life, of imagination and radical silliness and staring off into space like when you were a kid? It’s going to break your heart. Don’t let this happen.

                              Anne Lamott


Summer is here… and we all know what that means.

Swimsuit shopping.

{GROAN}

If you’re like most people on the planet, this likely is not your favorite way to spend an hour (or several…).

Because let’s face it: Finding the right swimsuit is HARD.

There’s the hunting…

The cramped dressing rooms… 

The harsh lighting + fumbling with awkward tags…

(And, please, let’s not even talk about that weird little “sanitary” strip attached to the bottoms.)

For many of us, there’s also the inevitable emotional fallout of trying on piles of suits, in the hopes of finding something that feels good. That lets our confidence shine through.

Some are sized strangely… others aren’t sized for our bodies at all.

It’s a problem.

But encouragingly (if ever so gradually…), we seem to be rounding a corner in the world of swimwear.

We see it in size-inclusive Pinterest inspiration boards dedicated to swimwear and summer and body positivity.

We’re even seeing it in that unlikeliest of places: social media.

Dare I say it? Things are starting to look up, friends.

This season, a number of companies have stepped up to answer the call for swimwear that represents the increasingly diverse array of shoppers in the marketplace.

The result: Swimwear that reflects a range of style sensibilities, designs, materials, price points…

…and yes, a range of sizes.

Available now. Available to you.



TOP PICKS

Of all the brands rolling out new swimwear lines this season, the following earn my highest ratings for style, quality, and body positive marketing.

Check out each of the videos below… and be sure to take advantage of the coupon codes + promotions each company is offering right now!

And now, in no particular order, my top picks for body positive swimwear:

 

TARGET

Sizes XS through XXL | Free shipping on select swimwear through 9/2/17

LIME RICKI

Sizes 00 through 20 | Free returns | Get 15% off your first order

ASHLEY GRAHAM x SWIMSUITS FOR ALL

Sizes 6 through 22 | Get 40% off your purchase

GABIFRESH x SWIMSUITS FOR ALL

Sizes 10 through 24 | Get 40% your purchase

 

HONORABLE MENTION

While the following may not feature the intentionally body positive marketing campaigns of the four brands above, each does reflect a size-inclusive range of styles at a variety of price points:

ASOS
Boohoo
Forever 21
H&M
Modcloth
Nordstrom

Happy shopping, everyone!

See you in the water. 😉


looking for more body positive swim-spiration?

your body positive summer | Wild + Precious

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HI!  I’M MICHAELA. 

I help women love + care for their bodies, through simple daily practices that anyone can learn. After spending over a decade studying, researching, and teaching body image + mental health principles, I started Wild & Precious to empower women to make the most of their lives by making real and lasting peace with themselves. I share practical guidance so you and your family can free up time + energy for the people + things you’re most passionate about… and actually have fun along the way.

6 Comments
  1. August says:

    I so appreciate this post because I gained some weight on my seroquel and i look bloated all the time…your blog is always such a refreshing reminder to love my body. I’ve nominated you for the blogger recognition award 2017! It’s voluntary to participate, but I just wanted to let you know how much I appreciate your blog. <3 You can read the post here: https://survivalisatalent.com/2017/06/19/blogger-recognition-award/

  2. Pooja Krishna says:

    Nice collection! Like that you spanned the range on what one can buy. Buying a bathing suit can be a toughie!

  3. Christina says:

    Buying swimwear is so hard! Thank you for a great post! I will definitely have to check out these brands!

    XOXO
    http://fromunderapalmtree.com/

  4. brandi says:

    Great post! There are many women out there who are always looking for swim wear that fit s them and makes them feel comfortable. Great options and info.

  5. Rebecca says:

    Nice overview! I actually need to buy some swimwear for this summer and I am already scared of it. Nothing worse than bikini shopping. But thanks for the tips I will check out these collections and hopefully I will find the perfect bikini 😀

  6. Christie Moeller says:

    OMG LOVE this post! Swimwear and Jeans the two hardest things to shop for! Great quote too!

    xoxo Christie
    http://icanstyleu.com/blog/

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TIME TO DITCH ALL THE "ADVICE" + ENJOY THE TIME OF YOUR LIFE

...in the body you have right NOW.

join the free workshop!
100% Privacy Guaranteed.